The world is opening up after all this time and we are ready to shake off the malaise of 2020. We have been waiting over a year to finally act as Official Time Keepers of the Nordea Swedish Open WTA & ATP tournament.
We are immensely proud to announce that Enoksen Watch Company has signed a 3-year deal with the tournament, with other partner sponsors including Emirates and Porsche. Whilst it is not certain if the event will take place in 2021 or not, it is certain that we will be part of the biggest outdoor tennis event in Scandinavia in the coming years. As official timekeepers, we will be visible throughout the whole event area. We are excited to unveil our shopping pavilion and extra activities in the VIP Area for all guests and invitees.
Enoksen Watch Company is determined to continue the tradition of great timekeeping at this ATP Tour event and strengthen our presence in Swedish tennis. This builds on the solid foundation of our ambassador relationship with tennis legend Mikael Pernfors who has been instrumental in growing our fandom both in Sweden and the rest of the tennis world.
Located at Båstad in Sweden, the tournament has been played every year since 1948. In recent years, it has been won by players like Fabio Fognini, David Ferrer, Rafael Nadal, Robin Soderling, Carlos Moya and Magnus Norman and Magnus Gustafsson. Further back the winners list include tennis royalty like Ken Rosewall, Ilie Nastase, Joakim Nyström, Henrik Sundström, Mats Wilander, Stan Smith, Manuel Orantes - and of course by the greatest of them all - Björn Borg.
Meanwhile, please take a look at the official website: https://nordeaopen.se/int/our-partners/