The Nordea Swedish Open – Enoksen Watch Company Limited

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The Nordea Swedish Open

In June 2021 Enoksen Watch Company had its debut as Official Time Keepers of the Nordea Swedish Open WTA & ATP tournament in the legendary town of Båstad - home to the classic Swedish Open tournament since 1948.  

Our participation has only strengthened our commitment to be part of what is the most important outdoor tennis event in Scandinavia.

Enoksen Watch Company is determined to continue the tradition of great timekeeping at this ATP Tour event and strengthen our presence in Swedish tennis. This builds on the solid foundation of our ambassador relationship with tennis legend Mikael Pernfors who has been instrumental in growing our fandom both in Sweden and the rest of the tennis world.

As part of our commitment to the Swedish Open we are launching a special edition watch each year. In 2021 we honoured the life and career of Joakim Nyström - a former Swedish Open winner, Davis Cup hero and Wimbledon doubles champion. At a ceremony which was a who’s who of Nordic tennis legends, Mats Wilander and Mikael Pernfors presented Joakim with the Enoksen Tour E05/A - a watch designed with input from Nyström himself. 
Made as a limited edition of just 200 pieces, the Tour E05/A Nyström is certainly going to become a collectors items. It starts a tradition where we pay tribute to a Swedish legend and former winner of the Swedish Open. Watch out for 2022 and the next watch in the series.

About the Swedish Open
Located at Båstad in Sweden, the tournament has been played every year since 1948. In recent years, it has been won by players like Fabio Fognini, David Ferrer, Rafael Nadal, Robin Soderling, Carlos Moya and Magnus Norman and Magnus Gustafsson. Further back the winners list include tennis royalty like Ken Rosewall, Ilie Nastase, Joakim Nyström, Henrik Sundström, Mats Wilander, Stan Smith, Manuel Orantes - and of course by the greatest of them all - Björn Borg.

Official website: https://nordeaopen.se/this-is-bastad/