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Enoksen Ambassador, Paul Lawrie OBE

When opportunity knocks, you must be ready to answer. Wise words and rarely more true than one rainy July Sunday in Scotland at Carnoustie, 1999. 

Paul Lawrie, the local hero, was already a rising star with European Tour wins under his belt. As he was teeing off for the last 18 holes of the 1999 British Open, nothing suggested that he would be lifting the Claret Jug later that same day. At the start of the day, he was trailing the leader by 10 shots with the odds well and truly stacked against him. Yet by close of play, Paul had succeeded, finding himself in the playoff and winning. This achievement has never been repeated.

Paul is a living legend who still performs at the highest level. Paul, along with other golfing greats, represented Team Europe at the 2012 Ryder Cup. Their performance has gone down in history as the ‘Miracle of Medinah’, a comeback widely regarded as a definitive moment for golf and the greatest in Ryder Cup history.

Watches have always played an important part in his life, amassing an impressive collection of the finest timepieces available over time. Some years ago, when he occasionally struggled for motivation, his mental coach suggested that he introduce a personal challenge on the Sunday of every tournament he played. If he was able to achieve a Top 10 finish, his reward to himself - other than the prize money - was to buy any watch of his choice the next day. It worked a treat and instead of worrying about the game, he was only thinking about which watch to get. That kind of mindset added dozens of watches to his growing collection.

As an Enoksen Ambassador, Paul will provide input on a number of new watches launching late in 2020 and on into Spring of 2021. Together, we are working on something truly exciting - something that is not just a watch, but also a piece of golfing history.

We are very excited to have him onboard!